Shop & Dine Local
Edina Magazine / February 2023 / After 23 years in advertising and marketing, Jen Knoch's love of fragrance became a business named SENTi. Read more here.
Blog posts
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Creatives in Conversation: Jen Knoch
A self-described creative conductor and former freelance project manager, Jen Knoch recently celebrated the first anniversary of her shop, Senti, a boutique featuring sensory products to elevate everyday life.
Tucked down a discreet cobblestone alley off Edina’s Nolan Mains at 50th & France sits a jewel box of a store, Senti, named for the imperative form of the French verb meaning “to feel.”
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Featured Brand: 1000Flowers
I first met Perfumer, Jessica Buchanan, of @1000flowersperfumer outside her atelier/boutique in Old Town Grasse, in 2018. This was my first trip to Grasse and meeting Jessica was my “wish fulfilled” moment. She is a Grasse-trained perfumer, 10+yr resident and veteran in the world of essential oils, natural skincare and fragrance. Her fragrance line was broad and beautiful, her philosophy grounded in deep appreciation and respect for the natural world from the fragrance ingredients to the paper packaging. -
New & Noteworthy Shops
New to the Nolan Mains scene is Senti, the brainchild of Jen Knoch, creator of From Grasse with Love (FGWL), a line of luxe fragrances, candles, and skin care products from the perfume capital of the world—Grasse, France.