SENTi understands shopping for fragrance can be complicated and intimidating in-person and even more-so online. SENTi takes an educational approach to fragrance and scent by providing background on fragrance families (classification system), ingredients (notes), concentration (strength) while also encouraging you to challenge your instincts and take chances because fragrance is fun and meant to be tried, worn, layered and loved.
Fragrance Families - every fragrance is based on this system of olfactory ‘groups’, based on their dominant characteristics. Keep in mind, many fragrance notes pull from nature with variations that may blur a bit into other fragrance families. This system uses another sense, sight, by using color to help make a visual connection to the fragrance family member.
Concentration - fragrance strength helps to understand the longevity of different fragrance types.
In addition to the above, SENTi also recommends when fragrance-shopping on shopsenti.com, take into consideration your other 4 senses - taste, touch, sound and sight.
Consider how rituals and settings throughout your day to help align the fragrance and home scent that best honors each.
These thoughtful reflections bring in a broader sense of yourself, your surroundings and provide personalized themes to draw from in selecting your fragrance and home scent varieties.